The Jobs to Be Done (JTBD) Framework: Understanding User Motivation
The Jobs to Be Done (JTBD) Framework: Understanding User Motivation 🎯 Ever wonder why people buy a product? It’s rarely about the features themselves. The Jobs to Be Done (JTBD)…
marketing strategy
Creating User Personas: Bringing Your Target Audience to Life
Creating User Personas: Bringing Your Target Audience to Life 🎯 Imagine trying to hit a bullseye 🎯 without knowing where the target is. That’s what marketing without user personas feels…