Article marketing is a very efficient strategy in which the articles are published in other websites, article directories etc as a marketing tactic. It helps in improving the reputation of your business and increases the flow of traffic to your site. In article marketing, an article containing information about the business is written. At the end of the article, a resource box is included which includes the author’s byline and one or more links to their website. If visitors who read the article find it informative and useful, they will surely visit your website to purchase your products and services. After the article is written, it is published in popular article directories and niche websites for exposure.
Article marketing allows a webmaster or online business owner to build a potentially large number of one-way incoming links to their website. This is often done by using article directories, which are large collections of articles. Article directories have an author who grants permission to visitors and other article directories to use these articles for their own purposes.
Every time an article submitted to an article directory is re-published, it provides an additional backlink to the author’s website. Article directories generally allow an unlimited number of publishers to re-publish the content submitted to the site.
The role of article marketing in relation building is great. Here, the authors write articles about their area of expertise. The aim is to build trust with readers, and their reputation as an expert in the subject, to hopefully encourage visits to their business site from potential clients.
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